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品牌故事(Brand story)：
1.
困难可能是毁灭，也可能是新生。
Difficulties can be ruined or newborn.
1998年7月，湖南华容县被一场洪水淹没，让当地人民陷入生活的困境，很多人失去了家园。由于房屋被毁许多人只能暂时搬离，农民出身的侯先生带领全家从农村搬到郊区，在灾难面前，人力是那么单薄，失去家园与工作之后，连空气中都弥漫着阴沉的气息。
In July 1998, a flood flooded Huayong County in Hunan, putting the local people in a predicament in their daily lives. Many people lost their homes. As many people were temporarily displaced as a result of the destruction of their homes, Mr. Hou, a farmer, led the whole family from rural areas to the suburbs. In the face of a disaster, manpower was so thin that even the air was filled with gloomy atmosphere after losing his homeland and work.
侯先生为了能够维持生计，想过去打零工，但是由于洪水之灾，很多店铺都没有办法正常经营，陷入困境的乡亲们衣食无着，此时此刻，大家都很想念剁椒鱼头的味道，这是湖南特色菜，是陪伴湖南华容人们无数个日月的美味。侯先生对剁椒鱼头十分了解，他认为与其做菜，不如做出美味的鱼头剁椒，这样家家户户就都能吃上剁椒鱼头了。于是，他就在郊外搭建了自己的小作坊，以家传秘方制作酱料，让大家吃到久违的剁椒鱼头。侯先生的鱼头剁椒不仅满足了大家的愿望，还引起更多的关注，这个在偶然间成立的小作坊开始小有名气。
In order to be able to earn a living, Mr HO wanted to go to odd jobs in the past. However, due to the floods, many shops did not have a proper way of running their businesses. The affluent folks who were in trouble did not have enough food and clothing. At this moment, everyone really missed the taste of the chopped fish head, which is Hunan specialty, is accompanied by numerous Huayan Hunan people delicious moon and sun. Mr. Hou knows very well about the head of a chop pepper. He thinks it is better to make a delicious fish head than it is to cook, so that every household can eat the chop pepper head. As a result, he set up his own small workshop in the outskirts of the country secret recipe making sauce, so that we eat a long time off the head of chop pepper. Mr. Hou's head and pepper not only satisfy everyone's wishes, but also attracted more attention; this small workshop set up by chance began to become famous.
2.
10多年之后，侯先生的两个孩子侯军、侯凯渐渐长大。侯军在东莞开湘菜馆，侯凯在北京做信息技术数据分析，一个是美食达人，一个是数据达人。在2014年春节的时侯，兄弟两人坐在一起，畅谈人生和未来，侯凯经过数据分析，得出目前市场上缺少优质的高端的鱼头剁椒，就连很多湖南人喜欢吃剁椒鱼头，也没有办法去做好，更何况其他地区的爱好者呢？而侯军正好从事厨师行业10多年，继承了父亲的手艺，并且有足够的的经验，两人一拍即合，在2015年6月的时侯，兄弟联手创办了华容县好味道食品有限公司。
More than 10 years later, two of Hou's children, Hou Jun and Hou Kai, grew up. Hou Jun opened Hunan restaurant in Dongguan, Hou Kai in Beijing to do information technology data analysis, one is gourmet food, one is the data up. In the Spring Festival in 2014, the two brothers sat together to talk about life and the future, Hou Kai through data analysis, concluded that the current lack of high-quality fish head pepper on the market, and even many people like to eat Hunan pepper Fish head, there is no way to do a good job, not to mention lovers in other areas. And Hou Jun just engaged in the chef industry for more than 10 years, inherited his father's craft, and has enough experience, the two hit it off, in June 2015 when the brothers jointly founded Huarong County good flavor Food Co., Ltd..
3.
公司创立之后，他们在当地选取优质辣椒原料，进行严密的加工，做出了味道正宗，鲜美爽辣的鱼头剁椒，深受当地人们喜欢，不久之后名声大噪，许多湘菜馆都来采购他们的剁椒。经过一年的发展，2016年的时侯，他们为了拓展业务，进军全国市场，将自己的品牌取名“老坛兄弟”，展开了新的发展规划。
After the establishment of the company, they selected local high-quality peppers raw materials, rigorous processing, made a taste of authentic, delicious fish head pepper, loved by local people, and soon became famous, many Hunan restaurants come to buy their pepper. After a year of development, in 2016, they started their new market with the brand names of "Laotan Brothers" in order to expand their business and enter the national market.
目前，老坛兄弟品牌已经在全国享誉盛名，他们生产的鱼头剁椒已经成为业内的明星产品，为全国十几个一线二线城市的上百家湘菜馆提供鱼头剁椒，他们在发展中坚持自己当初的信念，为了让全国人都能吃到地道的剁椒鱼头，不会因为市场竞争而影响品质，正是由于这种坚持，老坛兄弟鱼头剁椒获得了全国湘菜控的喜爱。
At present, Laotan Brothers brand has enjoyed a good reputation in the whole country. The fish head and pepper produced by them have become the star products in the industry, To provide hundreds of first-tier and second-tier cities in Hunan Hundreds of Hunan restaurants, they adhere to the original belief in the development, in order for the whole country to eat authentic fish head, Quality will not be affected because of market competition, it is precisely because of this perseverance, the old altar brother head pepper has been the favorite of Hunan control.
1.
困难可能是毁灭，也可能是新生。
Difficulties can be ruined or newborn.
1998年7月，湖南华容县被一场洪水淹没，让当地人民陷入生活的困境，很多人失去了家园。由于房屋被毁许多人只能暂时搬离，农民出身的侯先生带领全家从农村搬到郊区，在灾难面前，人力是那么单薄，失去家园与工作之后，连空气中都弥漫着阴沉的气息。
In July 1998, a flood flooded Huayong County in Hunan, putting the local people in a predicament in their daily lives. Many people lost their homes. As many people were temporarily displaced as a result of the destruction of their homes, Mr. Hou, a farmer, led the whole family from rural areas to the suburbs. In the face of a disaster, manpower was so thin that even the air was filled with gloomy atmosphere after losing his homeland and work.
侯先生为了能够维持生计，想过去打零工，但是由于洪水之灾，很多店铺都没有办法正常经营，陷入困境的乡亲们衣食无着，此时此刻，大家都很想念剁椒鱼头的味道，这是湖南特色菜，是陪伴湖南华容人们无数个日月的美味。侯先生对剁椒鱼头十分了解，他认为与其做菜，不如做出美味的鱼头剁椒，这样家家户户就都能吃上剁椒鱼头了。于是，他就在郊外搭建了自己的小作坊，以家传秘方制作酱料，让大家吃到久违的剁椒鱼头。侯先生的鱼头剁椒不仅满足了大家的愿望，还引起更多的关注，这个在偶然间成立的小作坊开始小有名气。
In order to be able to earn a living, Mr HO wanted to go to odd jobs in the past. However, due to the floods, many shops did not have a proper way of running their businesses. The affluent folks who were in trouble did not have enough food and clothing. At this moment, everyone really missed the taste of the chopped fish head, which is Hunan specialty, is accompanied by numerous Huayan Hunan people delicious moon and sun. Mr. Hou knows very well about the head of a chop pepper. He thinks it is better to make a delicious fish head than it is to cook, so that every household can eat the chop pepper head. As a result, he set up his own small workshop in the outskirts of the country secret recipe making sauce, so that we eat a long time off the head of chop pepper. Mr. Hou's head and pepper not only satisfy everyone's wishes, but also attracted more attention; this small workshop set up by chance began to become famous.
2.
10多年之后，侯先生的两个孩子侯军、侯凯渐渐长大。侯军在东莞开湘菜馆，侯凯在北京做信息技术数据分析，一个是美食达人，一个是数据达人。在2014年春节的时侯，兄弟两人坐在一起，畅谈人生和未来，侯凯经过数据分析，得出目前市场上缺少优质的高端的鱼头剁椒，就连很多湖南人喜欢吃剁椒鱼头，也没有办法去做好，更何况其他地区的爱好者呢？而侯军正好从事厨师行业10多年，继承了父亲的手艺，并且有足够的的经验，两人一拍即合，在2015年6月的时侯，兄弟联手创办了华容县好味道食品有限公司。
More than 10 years later, two of Hou's children, Hou Jun and Hou Kai, grew up. Hou Jun opened Hunan restaurant in Dongguan, Hou Kai in Beijing to do information technology data analysis, one is gourmet food, one is the data up. In the Spring Festival in 2014, the two brothers sat together to talk about life and the future, Hou Kai through data analysis, concluded that the current lack of high-quality fish head pepper on the market, and even many people like to eat Hunan pepper Fish head, there is no way to do a good job, not to mention lovers in other areas. And Hou Jun just engaged in the chef industry for more than 10 years, inherited his father's craft, and has enough experience, the two hit it off, in June 2015 when the brothers jointly founded Huarong County good flavor Food Co., Ltd..
3.
公司创立之后，他们在当地选取优质辣椒原料，进行严密的加工，做出了味道正宗，鲜美爽辣的鱼头剁椒，深受当地人们喜欢，不久之后名声大噪，许多湘菜馆都来采购他们的剁椒。经过一年的发展，2016年的时侯，他们为了拓展业务，进军全国市场，将自己的品牌取名“老坛兄弟”，展开了新的发展规划。
After the establishment of the company, they selected local high-quality peppers raw materials, rigorous processing, made a taste of authentic, delicious fish head pepper, loved by local people, and soon became famous, many Hunan restaurants come to buy their pepper. After a year of development, in 2016, they started their new market with the brand names of "Laotan Brothers" in order to expand their business and enter the national market.
目前，老坛兄弟品牌已经在全国享誉盛名，他们生产的鱼头剁椒已经成为业内的明星产品，为全国十几个一线二线城市的上百家湘菜馆提供鱼头剁椒，他们在发展中坚持自己当初的信念，为了让全国人都能吃到地道的剁椒鱼头，不会因为市场竞争而影响品质，正是由于这种坚持，老坛兄弟鱼头剁椒获得了全国湘菜控的喜爱。
At present, Laotan Brothers brand has enjoyed a good reputation in the whole country. The fish head and pepper produced by them have become the star products in the industry, To provide hundreds of first-tier and second-tier cities in Hunan Hundreds of Hunan restaurants, they adhere to the original belief in the development, in order for the whole country to eat authentic fish head, Quality will not be affected because of market competition, it is precisely because of this perseverance, the old altar brother head pepper has been the favorite of Hunan control.
